Online Business

BIG TV, Fox STAR tie up to promote Cameron film

Anil Ambani’s direct-to-home company, Reliance BIG TV, has formed a marketing alliance with Fox STAR Studios for its forthcoming movie, Avatar. The deal, according to source, has been struck for Rs 20 crore. Avatar is an epic 3D fiction movie which has taken James Cameron almost four years to make. Fox STAR Studios is releasing the movie worldwide.


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